Today’s healthy food trends are more than just fads, consumers are becoming increasingly more health conscious about their diets- and that’s here to stay. Darren Seifer, the food and beverage industry analyst at NPD Group says, “Consumers are increasingly focused on clean ingredient labels. They want food in its purest form.”

Food culture has shifted to consumers wanting to know where the food on their plates comes from. Conventional food has been contaminated so much and has had a significant impact on our health.